Referral setup · personal referral code · 10% customer discount · 20% commission for you

Know someone who needs a better website?

Refer the right person or business to me. If the referral becomes an approved and paid project, you get 20% commission, and the customer gets 10% discount through your personal code. You do not handle customer contact, the project, delivery, support or follow-up. You only make a relevant introduction or share your personal referral code.

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Customer gets 10% discount A simple reason for the customer to use your personal code.
You get 20% Commission if the referral becomes an approved and paid project.
You do not handle delivery You refer. I handle customer contact, quote, demo and delivery.
10% discount For the customer through your code
20% Commission on approved project
0 SEK No cost to apply
No delivery responsibility You only refer the right customer

The problem is simple: many small businesses know their website should be fixed, but they keep postponing it.

Many businesses have an old website, a half-finished website, only a Facebook page or a website that looks fine on desktop but collapses on mobile. They know something should be done, but agencies can feel expensive, slow or unclear.

This is the angle

“I know a web developer who can show you a first demo before you decide. You get 10% discount with my code. She handles the rest.”

Strategic clarity

This is for relevant referrals — not mass posting.

This does not replace direct sales or customer contact. I still speak directly with customers, test the offer and improve the service continuously. The referral setup exists for people who already know someone where the need is relevant. One good referral is better than ten irrelevant leads. Less shotgun, more sniper scope.

Your role

You do not handle delivery.

You do not need to sell, build, book, support or project manage anything. I handle customer contact, quote, demo, delivery and follow-up. Your role is only to refer the right person and use your personal code or link.

What you actually refer.

A simple web offer for businesses that need to look better online. The customer gets clear pricing, personal contact and usually a first demo quickly.

Safe start

First demo before purchase

The customer describes what needs to be built. I create a first demo quickly, normally within 1 business day. The customer only buys after approving the demo.

  • Lower risk for the customer
  • Easier for you to refer
  • The customer does not buy a digital pig in a poke
Core offer

Websites for small businesses

Websites, landing pages, web fixes and simpler web solutions for businesses that want to look more professional online.

  • Fixed price on simpler websites
  • 650 SEK/hour for larger or custom-built work
  • Built in code, not locked inside an agency system
No lock-in

The customer owns the way forward

After purchase, the customer can get access to material, login details and code. If the customer later wants to continue alone or with someone else, that is possible.

  • Personal contact
  • Clear pricing
  • Direct communication

Proof: I build in practice, not just in theory.

When you refer someone, the customer should be able to see real examples. That is easier to trust than “I know someone who maybe does web stuff”.

Service page

Webutvecklare.se

My own service page for web development, built around clear packages, demo first and direct contact with small businesses.

Web service Landing page SEO
Example case

Hansen Bygg & Grönt

A clear one-page website for construction, carpentry and garden services. A practical example of a local business website.

One page Local business Mobile
Own project

Offroad Bumpis

A rental website for bumperballs in Skåne with booking flow, terms, target groups and local offer structure.

Rental Booking flow SEO
Digital product

Safe Standard

A documentation and workflow product for direct rentals. A more product-oriented example with structure and business logic.

Product Workflow Documentation
GitHub

Public projects on GitHub

Public projects include backend/API work with Java, Spring Boot, PostgreSQL, Swagger, Docker and integration tests. In normal words: not just pretty sections.

Java Spring Boot PostgreSQL Docker
API example

Mini API with Swagger

A backend portfolio project showing API structure, documentation and technical foundation. Render can be slow on the free tier, but the project shows the work behind the surface.

Backend Swagger Portfolio

Who this referral setup fits best.

It works best if you already have contact with business owners, associations or people building something. You do not need a megaphone. You need the right audience and a relevant referral.

Network

You know business owners

Tradespeople, salons, consultants, therapists, associations, local shops or other businesses that should have a stronger online presence.

Close to business

You work close to customers

Photography, social media, branding, copywriting, print, accounting, advice or anything where customers often also need a website.

Right reach

You have trust

A local group, a business network, a relevant social media audience or simply real trust among people who run businesses.

Not a fit

This is not for spam.

Mass DMs, fake leads, misleading promises or link spam are not interesting. The goal is relevant referrals to real customers.

  • No fake enquiries
  • No misleading promises
  • No pushy sales tactics
  • No irrelevant leads just to fill a list
Good fit

This is for trust-based referrals.

It works best when you can honestly say: “I actually think this could be relevant for you.” Less spam cannon. More signal.

  • Relevant audience
  • Clear customer need
  • Honest recommendation
  • Quality of referral before volume

The right customer to refer.

A good referral is not “everyone with internet”. A good referral is a person or business where the need already exists.

Best customer

A customer with a real need

  • Has an old or missing website
  • Wants more enquiries
  • Needs a clearer landing page
  • Can make or influence the decision
  • Has reasonable expectations
Wrong customer

Do not refer just to refer.

  • People who only want to “look around” without a need
  • People who expect free work
  • Customers who are not relevant for the service
  • Customers who expect things that are not offered
  • Customers who think you handle delivery
Good signals

Listen for this.

  • “I should fix the website.”
  • “We need more customers.”
  • “Our website is old.”
  • “We only have Facebook right now.”
  • “We need something simple and clear.”

How it works step by step.

The setup is built to be easy to understand for both you and the customer.

You apply through the form You write who you are, which audience you can reach and how you want to refer customers.
I create a personal referral code or link If you are approved, you get a personal discount code or referral link connected to you.
You refer people or businesses with a real need You share the code with businesses that may need a website, landing page or web fix.
The customer uses your code or names you as referrer That makes it clear where the customer came from.
I handle customer contact and delivery I take the dialogue, create any demo/quote and deliver the work if the customer proceeds.
You get commission if the project is approved and paid When the project is approved and paid, you get 20% commission under the terms.

10% discount for the customer. 20% referral commission for you.

If you bring in the customer from the beginning and it becomes an approved and paid project, you get 20% commission. The customer gets 10% discount through your personal referral code.

20%

Commission on the first approved and paid project from the customer you actually referred. The customer gets 10% discount through your personal code.

Package Regular price Customer with 10% discount Your commission on approved and paid project
New website StartA simpler website or one-page site. 2,900 SEK 2,610 SEK 522 SEK
New website ProA more complete website for a business. 4,900 SEK 4,410 SEK 882 SEK
New website ExtendedA larger setup with more pages and more content. 7,900 SEK 7,110 SEK 1,422 SEK
Hourly work / web fixLarger or more custom web work. 650 SEK/hour By agreement 20% on approved and paid project from your referred customer

The examples are calculated on the amount after the customer’s 10% discount. Commission only applies when the customer actually came through you from the beginning, the project is approved and the customer has paid. Existing customers cannot be registered afterwards as referred customers. Boring rule, yes. But it saves everyone from commission theatre.

Strongest angle

The best argument is not “cheap website”.

The best argument is that the customer can get a first demo before buying. It lowers the customer’s risk and makes it easier for you to refer without feeling like you are selling smoke in a tie.

Copy / paste

Short message you can send to a business owner

Hi! I thought you might benefit from a clearer website or landing page.

I know a web developer who builds a first demo before purchase, so you only move forward if you like the direction. If you use my code, you also get 10% discount.

Here is the link if you want to take a look: [your personal link]

Rules

Basic rules

  • The customer must actually be referred by you from the beginning.
  • The customer must use your personal referral code, referral link or name you as the referrer.
  • The customer gets 10% discount through your personal code.
  • You get 20% commission if the project becomes approved and paid.
  • Commission does not apply to customers who were already in dialogue with Nordlöf Nordic before your referral.
  • Existing customers cannot be registered afterwards as referred customers.
  • Spam, fake enquiries and misleading marketing are not accepted.
  • Payment method is decided after approved application.
Markets

Customers in any country — in Swedish, English, Danish or Norwegian

Webutvecklare.se can help customers remotely, regardless of which country they are in, as long as the project can be done in one of the languages I offer: Swedish, English, Danish or Norwegian. English works for many international businesses.

  • Swedish prices
  • Remote work
  • Websites in Swedish, English, Danish or Norwegian
  • Suitable for small businesses, sole traders and local service businesses

Frequently asked questions.

Short answers before you apply. No 47-page partner attachment smelling of PowerPoint.

Do I have to sell?

No. You can simply refer someone or make an introduction. I take the customer dialogue from there.

Do I need to know web development?

No. You do not need to build websites yourself. You only need to refer relevant customers and explain the offer honestly.

Am I responsible if the customer is not satisfied?

No. You are not responsible for delivery, support, customer contact, quote, project work or follow-up.

What does the customer get?

The customer gets 10% discount through your personal code and can get a first demo before purchase when the project is a good fit.

What do I get as a referrer?

You get 20% referral commission if the customer you referred from the beginning leads to an approved and paid project.

Can I get commission for an existing customer?

No. Commission only applies to customers you actually brought in from the beginning and who were not already in dialogue with Nordlöf Nordic before your referral. Existing customers cannot be registered afterwards as referred customers.

How do you know who referred the customer?

Every approved referrer gets a personal referral code or referral link. The customer can also name you as the referrer in the dialogue.

When do I get paid?

After the customer has paid and the project is approved under the terms. Exact payment method is decided when your application is approved.

Can I post in groups?

Yes, if the group rules allow it and the post is relevant. No spam, no mass posting and no false promises.

Can I create my own promotional material?

Yes, but it must be accurate and must not promise things that are not true. I can also help with short texts if needed.

Is this employment?

No. This is referral commission. No fixed salary, no employment and no guaranteed income.

Is this the main sales channel?

No. Direct customer contact is still the main track. The referral setup is an extra channel for relevant introductions.

Which customers should I refer?

Small businesses, associations, local companies, sole traders, consultants and service businesses that need a better website, landing page or web fix.

Can customers outside the Nordics use the service?

Yes. I can work remotely with customers in any country, as long as the project can be done in Swedish, English, Danish or Norwegian. English works for many international customers.

Apply for a personal referral code.

Tell me who you are, which audience you can reach and how you want to refer customers. If the setup feels right, you get a personal referral code or referral link.

Company Nordlöf Nordic · Sole proprietorship
Exact payment details are only requested after approved application.
By sending the form, you agree that your information is processed according to the privacy policy.
Who runs this?

Webutvecklare.se is run by Erica Nordlöf.

I run Nordlöf Nordic and build websites, landing pages, web fixes and simpler web solutions for businesses. I am a newly started sole proprietor, so the positioning is deliberately practical: demo first, clear pricing and no lock-in.

Why referral commission?

I prefer relevant referrals over broad advertising.

A relevant recommendation from the right person can be stronger than throwing money at ads. The goal is not to reach everyone. The goal is to reach customers who actually need the help.

  • Fewer but better leads
  • Clear customer problem
  • Simple offer to explain
  • Commission only when there is a real paid project